Timberland and TRAID
Timberland has joined forces with fashion recycling and environmental charity TRAID (Textile Recycling for Aid and International Development) to kick-start an exhilarating new eco initiative. People bring unwanted clothes and shoes of any brand into Timberland stores in London and they are then either recycled or sold. Every donation entitles the customer to a 20% discount off a new Timberland product.
The money raised supports a group of cotton farmers in Benin, West Africa, by helping them to grow organic cotton and selling their produce to factories in East Asia.
Timberland approached Portfolio to come up with a design for an in-store promotion that really grabbed the attention of visitors to the store. We came up with the strapline “you get change, they get change” to succinctly deliver the message about the 20% discount, whilst simultaneously drawing the attention to the life-changing African project.
NWP web- engineered for precision
Get Active Wigan & Leigh promotional campaign
NHS Fun Tri 2012
Bolton NHS Quit Kit
Get Active Wigan & Leigh launched
