Archive for October, 2009

Getting Urban!

A cornerstone of every successful marketing campaign, product or brand launch is understanding the target market. This means not only understanding the key industry drivers – what will make the audience buy the product, pick the phone to ask for the service etc. – but also knowing how best to communicate with that audience.

Find your talent

You’re 15, school’s finished, your parents are working, what do you do? With politicians harping on about hoodies all the time, it’s easy to see why in a recent BBC survey only 13% of teenagers said they felt valued by society. So to show these young people that the world isn’t totally anti-teen, the Find [...]

The myth of the page fold

One of my colleagues found this great article about debunking the myth of the page fold online – definately worth sharing: Above the fold is a graphic design term that refers to important content being on the upper half of the front page of a newspaper. It’s commonly used on the web to describe the [...]

Christmas comes to Piccadilly

Although it was only September, a brief to develop a festive microsite for the Piccadilly Partnership saw us in the middle of Manchester asking people what they wanted for Christmas. This vital research helped us to promote all that was on offer over the yuletide period in the various bars, restaurants, hotels and other businesses [...]