The myth of the page fold
One of my colleagues found this great article about debunking the myth of the page fold online – definately worth sharing:
Above the fold is a graphic design term that refers to important content being on the upper half of the front page of a newspaper. It’s commonly used on the web to describe the area you see on a web page before you have to scroll down the page.
With many designers moving from print and offline to the web, there’s been a general assumption you should restrict the main calls-to-action and content to above the “page fold”, i.e. above the scroll point on a browser viewed at a screen resolution of 1024×768 (although this is soon to drop off as the base for monitors continues upwards).
However research indicates people don’t mind and major brands such as the BBC, Play, Amazon and the New York Times are showing similar disregard for the fold.
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