Getting Urban!
A cornerstone of every successful marketing campaign, product or brand launch is understanding the target market. This means not only understanding the key industry drivers – what will make the audience buy the product, pick the phone to ask for the service etc. – but also knowing how best to communicate with that audience.
Here at Portfolio, we have to frequently virtually put ourselves in the place of anyone from a teenager wondering what to do with their summer, through a young professional buying a Timberland jacket to an elderly lady wanting to take up exercise.
So it’s vitally important we keep up to date with the latest language, trends and attitudes. Cue, a fantastic web discovery:
The Urban Dictionary – http://www.urbandictionary.com
Today we’ve learnt the meaning of:
A great thing about the website is also that whatever the definition, with 1 click you can become seconds away from owning a mug with it on – definitely Web 2.0 at its best!
Let’s just hope the recipient of the Imba mug in this year’s secret Santa Santa doesn’t take it too personally!
Bolton NHS Quit Kit
Get Active Wigan & Leigh launched
Bolton Arena health & fitness drive
Central Sports Bar – DNC
Urban Adventures – Timberland
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