Client: Bolton Arena
Project: Branding And Awareness
The concept of Bolton Arena was developed by Bolton Metro and as their agency we were asked to produce a logo, a brand style and website. Eventually we also proposed a full 12-month marketing plan. In particular, the logo style had to reflect the new modern architecture of the building.
Once the arena had opened it was Portfolio's job to ensure consistency across all marketing literature, generate promotion and membership ideas, launch a fully functional website and a newspaper advertising campaign.
