Client: Bolton Wanderers
Project: Legends Night
We were approached by Bolton Wanderers to devise a creative solution to help promote the ticket sales of a unique evening – Legends Night. The event was to be based around the all time great players, both past and present. We developed a concept using the old collectable football cigarette cards, which then led to the copy line ‘A Great Night Out On The Cards’ and then collectable packs of the final top 50, signed memorabilia – and a general nostalgic feel to the whole campaign creative.
The finished pack that Portfolio delivered included an event logo, posters, flyers, adverts, the pack of cards and a programme for the evening. The client loved the work and the night was a great success!
