Client: Bury Metro
Project: Dog Fouling Advertising
This brief was to deal with an issue that all towns face – dog fouling! After researching other local authorities approach to this problem, Portfolio decided to take a totally different approach. Rather than the expected softly softly angle, we proposed strong images and even stronger headlines to form an eyecatching and effective campaign.
The first reactions were apprehensive but when the client had a chance to think about the ideas, it was decided to double the allocated budget. The posters were displayed around parks and on buses.
