Client: DABS.COM
Project: Brand Advertising
Dabs.com historically run linage and product led adverts. The £100m turnover brand decided to run a campaign to promote more of it’s own brand with the aim of raising the profile of the company within a crowded marketplace. The brief was solely that – improve the credentials of the brand.
Our solution was a series of adverts – all with a consistent house style – focused on the leisurely aspects of browsing around their award winning website, the ease of ordering and excellent delivery services. Photography was commissioned and directed by Portfolio.
