Client: See It Live
Project: Awareness Campaign
When it was decided that Bolton would host five of the events for the Commonwealth Games, Bolton Metro approached Portfolio to create a brand for Bolton’s part in the games. We created the ‘See it live’ message and launched a 12-month campaign to raise awareness of events in Bolton.
The list of requirements was endless; a countdown clock, a 5m x 15m full colour banner for the Town Hall, lamppost banners, flags, hoarding graphics, advertising, event literature, micro website. We even designed a mascot for Bolton’s involvement and helped work with local companies who wanted to become sponsors.
The Town Hall banner was an extremely delicate task as we wanted to install the 5m x 15m banner on to what is effectively a listed building. We managed to design a frame system that would hold the banner in place without touching and potentially damaging the building pillars. We succeeded and obtained planning permission. The Town Hall banner promoted the two main events in Bolton – Badminton and Mountain Biking.
