Client: The Mob
Project: Music To Your Mobile Campaign
The Mob, a global provider of mobile phone content, asked us to devise creative concepts to launch a new product – full length MP3 tracks delivered direct to your mobile. We presented concepts as sketch drawings for approval and then coordinated the photography that involved selection of the models and a three-day photo shoot. The final images were then manipulated using Photoshop.
The campaign was launched across a range of magazine and newspaper titles and attracted a number of new subscribers to The Mob service.
