Advertising & Marketing

Advertising

The art of getting under the skin of the target audience, and knowing what works for them. Great advertising brings you closer to your customers and we love a happy ending! It can be a numbers game to get maximum exposure but success can only be defined by action. We’ve made it happen for many of our clients…

Marketing

You may know the best way to communicate with your staff or customers and you simply need help with execution, or you might know what result you want but not know how to get it. Either way, we love the challenge! To our minds, marketing communication will only work if everyone can see the benefits – you and the audience.

We believe in straight talking and understand the science of devising effective campaigns. It’s not an ideal world; small budget, tight deadlines, message overload. We have proven time after time that clever and intuitive marketing does achieve results.

Market Analysis Assessment

Before bringing a new product to market, it’s best to know what to expect. It makes sense to learn from others’ mistakes, take note of competitor activity and benchmark against the top of the class. Portfolio conducts market assessments for our clients to ensure that their website or product makes a big splash on impact and positions them where they want to be. We conduct market analysis for many of our clients on an ongoing basis to track changes and competitor activity, and ensure our creative and interactive solutions always reflect the ‘here and now’.